Agenda
Keynotes
Michael Smart
What’s Working Now: Media Pitches that Earn Coverage and Strengthen Relationships
Gini Dietrich
Integrating the PESO Model: How to Evolve and Adapt for the Future
David Meerman Scott
Fanocracy: Turning Journalists, Customers, and Clients into Fans
The Newsworthy Story
Sandra Fathi
Media Golden Ticket: Leveraging Data to Generate News
Courtney Walker, Kathy Wilson, Katie Johnson, Sean Dowdall, Tiffany Guarnaccia
Anatomy of an Award Winning Campaign
Jennifer George Caligiuri, Nicole Rodrigues, Ronn Torossian
Influencer Campaigns that Shape Brands and Get Results
Angela Chitkara, Reggie Dance
Multicultural PR: Reaching and Representing a Diverse Audience
The Winning Pitch
Nikki Woods
PR Subject Lines that Get a Yes
Emerald-Jane Hunter
TV Bookers: Rock the Pitch, Land the Placement
Gini Dietrich, Martin Waxman
Inside PR: A Pitch is Still a Pitch
Paula Rizzo
How to Pitch Broadcast Media
The Trusted Resource
Tim Brown
5 Secrets to Become a PR Rockstar
Chris Elliott, Megan Delaire, Tom Hallman
Journalists Tell-All: What We Want from PR pros
Curtis Sparrer, Robin Beaman, Tiffany Guarnaccia
The Trusted Advisor: Managing Client Relationships and Expectations
Tim Brown
How to Think Like a Boss and Get Ahead
Beth Friedman, Celena Fine, David Landis
The Trusted Source: How to become a journalist’s Go-To
Anne Isenhower, Karen Swim, Matias Rodsevich
Solo PR: How Small Shops Can Win Big
The Tools of the Trade
Frank Strong, Ned Lundquist
Earned Media Trends and Best Practices Revealed (Survey Analysis)
Shonali Burke
Evaluation Essentials for Social PR Superheroes: Smart PR Metrics
Martin Lyster
State of PR Technology
Kyle Villeneuve
Story Amplification: The 3-Pronged Approach to Get Your Message Out
Get more positive coverage for your clients or brand
World-class experts share their secrets on how to craft newsworthy stories, create winning pitches, become a trusted resource, and master the tools of the trade!
Presented by Agility PR Solutions and Bulldog Reporter, the Earned Media Mastery virtual summit brings together the best in the business. Over 20 panel discussions, presentations, and interviews on topics ranging from crafting irresistible stories, to the art of pitching, to proving the value of media relations.

© Agility PR Solutions LLC · All Rights Reserved.
© Agility PR Solutions LLC · All Rights Reserved.