Get $100 off lifetime access to all session recordings
World-class experts share their secrets on crafting newsworthy stories, becoming a trusted resources, and more.
*Offer valid until 11:59 PM ET December 9, 2020.
With access to 35+ world-class public relations experts, authors, and journalists, the Earned Media Mastery Summit will help you:
- Find out how to get attention and interest from journalists… even if they are overwhelmed by pitches and are less open to “new” people…
- Discover the secret power pitching techniques that win coverage AND build relationships with media
- Learn to communicate confidently with clients or bosses about earned media (so you can educate, guide, manage expectations, and effectively convey the value of what you do)
- …and so much more!
PR Coach, CEO, and speaker
Founder and CEO of Spin Sucks
David Meerman Scott
Marketing and PR Strategist and bestselling author of Fanocracy
35+ Expert Speakers
Explore sessions from all four tracks to multiply the impact earned media can make for your clients or brand.
The newsworthy story
PR pros turn coal into diamonds. We take what other people might see as trivial and find the angle that convinces audiences to care. In this track, our experts delve into the craft of storytelling and what makes a story newsworthy.
The winning pitch
You have a newsworthy story that your audience needs to hear—if only a journalist would read your email or take your call. So how do you get them interested? This track covers the art of pitching, from broadcast to print.
The trusted resource
There’s no PR without relationships— those with clients or bosses, and those with the journalists who may cover your story. In this track, our experts help you become a resource, partner, and trusted advisor for clients, bosses, and the media.
The tools of the trade
What takes you from the first seed of a story idea to a high-profile headline or TV spot? How do you measure your results? This track highlights the tools, data and frameworks you need to make an impact and align PR with business objectives.
Boost awareness. Gain credibility. Become an authority. Find new customers.
The benefits of earned media are undeniable! Buy the recordings from this online public relations summit and learn from over 30 industry experts on how to gain more of that game-changing coverage.
What you get with your recordings
Unlimited access and amazing bonuses
Lifetime access to all the sessions ($397 value)
Say yes to it all. Watch and re-watch
to your heart’s content.
MP3 recordings of all the sessions ($200 value)
Load them on your phone
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$100 off your next Bulldog Awards entry
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Book by David Meerman Scott ($25 value)
Get a print copy of one of David’s best-selling books (while supplies last).
10% off your next newswire distribution ($50+ value)
Newswire distributions are perfect for when you want broad pickup of your release.
Total value over $750
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What people are saying
Just finished the @MichaelSmartPR keynote "What’s Working Now: Media Pitches that Earn Coverage and Strengthen Relationships" as part of #earnedmediamastery. Love his real-world media pitching examples! So many good tips! #PR pic.twitter.com/H0EwN6LtRV— Colleen Martell (@MartellComm) August 19, 2020
Listening to one of the #EarnedMediaMastery 2020 Summit webinars and one of the speakers (a #journalist) said:— Gemma Birbeck (@LeulyPPR) August 19, 2020
"There's a lack of understanding and respect for the #PR profession and I find that really offensive....I just couldn't do what I do without them."
Just listened to the @NikkiWoods session on how to write “PR subject lines that get a yes” as part of the #earnedmediamastery summit! Awesome job! Packed with lots of good, helpful tips that are usable today! #PR #earnedmedia pic.twitter.com/iDrY2mqY9X— Colleen Martell (@MartellComm) August 19, 2020