Get more positive coverage for your clients or brand
World-class experts share their secrets on how to craft newsworthy stories, create winning pitches, become a trusted resource, and master the tools of the trade!
August 19 - 20, 2020
PR Coach, CEO, and speaker
Founder and CEO of Spin Sucks
David Meerman Scott
Marketing and PR Strategist and bestselling author of Fanocracy
Boost awareness. Gain credibility. Become an authority. Find new customers.
The benefits of earned media are undeniable! Join us on August 19 and 20 for this entirely free online public relations summit and learn from over 30 industry experts on how to gain more of that game-changing coverage.
Explore sessions from all four tracks to multiply the impact earned media can make for your clients or brand.
The newsworthy story
PR pros turn coal into diamonds. We take what other people might see as trivial and find the angle that convinces audiences to care. In this track, our experts delve into the craft of storytelling and what makes a story newsworthy.
The winning pitch
You have a newsworthy story that your audience needs to hear—if only a journalist would read your email or take your call. So how do you get them interested? This track covers the art of pitching, from broadcast to print.
The trusted resource
There’s no PR without relationships— those with clients or bosses, and those with the journalists who may cover your story. In this track, our experts help you become a resource, partner, and trusted advisor for clients, bosses, and the media.
The tools of the trade
What takes you from the first seed of a story idea to a high-profile headline or TV spot? How do you measure your results? This track highlights the tools, data and frameworks you need to make an impact and align PR with business objectives.
35+ Expert Speakers
Researcher, World in 2020 Project
Principal, Anne Isenhower Communications LLC
Founder and CEO, Agency Ten22
Account Manager, Tier One Partners
Award-winning journalist, author and consumer advocate
Managing Director, Y&R PR
Co-founder and Principal, Bospar
President, Landis Communications Inc.
Ringleader and Chief Storyteller, myWHY Agency
Founder and President, Sword and the Script Media
Jennifer George Caligiuri
Director of Global PR and Influencer Marketing, Headspace Inc.
President and CEO, Words for Hire
Managing Partner, Tier One Partners
Vice President, French/West/Vaughan
Client Success Specialist, Agility PR Solutions
CEO, Agility PR Solutions
Author, Professor, and CEO of Martin Waxman Communications
Founder and CEO, PRLab
Editor and Publisher, The Job of the Week Newsletter
Founder and CEO, NRPR Group
CEO, Nikki Woods Media
Media Trainer and Consultant, and Video Producer, List Producer Inc.
Vice President, Coyne PR
President, Beaman Incorporated
Founder and CEO, 5W Public Relations
Founder and President, Affect
CMO, Landis Communications Inc.
President & CEO, Shonali Burke Consulting, Inc.
Founder and CEO, Kite Hill PR
CEO, Candid Communications
Tom Hallman, Jr.
Pulitzer-prize winning journalist, and author
What makes this event different?
It’s entirely free
Its lineup is stacked
Simply put, our speakers are incredible. Award-winning journalists and PR professionals, best-selling authors, experts in the industry, and agency leaders are all on the lineup.
It’s ready when you want it
Log in when it suits you and stream any session you want. You don’t have to worry about time zones. There’s no schedule to keep. No conflicting time slots.
Discover the secrets to earning more positive media coverage for your clients or brand.
Register now for free access to the Earned Media Mastery virtual summit!
We’ll also send you news and updates about speakers, sessions and more. See you on August 19 and 20!
Who is this event for?
This event is for you if:
- You work in public relations or communications
- You are a student aiming for a career in one of these fields
- You are a marketer, business owner, or anyone looking to raise their brand profile by gaining media coverage
Whether you’re just starting out in your career, or a seasoned professional looking to learn the secrets of the masters, you’re in the right place!
When and where does this summit take place?
The summit is 100% online, so it’s happening wherever you are (so long as you have an internet connection)!
The sessions will be available to registrants in the member area for 48-hours, from August 19-20, 2020.
How does a virtual summit work?
Step 1: Register for the Earned Media Mastery virtual summit.
Step 2: Receive a confirmation email with your login details and save them someplace safe.
Step 3: Come back August 19-20 to gain access to all the content and watch to your heart’s content!
How do I watch the sessions?
Easy! Just log in to the membership area from August 19-20, decide which sessions you want to watch, and press play!
I can’t attend all the sessions. Will I get a recording?
All the sessions will be available to stream on-demand for 48-hours after the summit goes live. There’s no set schedule of sessions, so you can pick and choose the ones that most interest you, and watch them at your convenience during those two days!