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Keynote Speakers

John Larsen

Executive Vice-President & National Practice Lead (Crisis & Reputation Risk), Edelman Canada

Melissa Agnes

Founder & CEO, Crisis Ready Institute

The best handled crises are the ones you’ve never heard about.

We asked you, how has the importance of crisis comms changed for you in the last year? The response: 85% of PR and comms professionals agree that crisis comms management has grown in importance in the past year.

The Crisis Comms Mastery virtual summit is designed to empower PR and comms professionals and help them master all the stages of a crisis for successful resolution and brand resilience—no matter what stage of their career.

Register Now

Explore sessions from all three tracks to make you or your client’s brand is as resilient as possible.

Prepare

How you prepare for a crisis determines how you bounce back. Creating a crisis plan ahead of time is critical to your success. In this track, our experts delve into what’s required for creating and implementing a bulletproof crisis plan, and getting much-needed leadership and client buy-in.

Respond

You’re in the thick of it now. How do you get your story heard? How do you manage the all-important message? In this track, our experts will discuss how to craft your message for both internal and external audiences, and how sticking to your capital ‘S’ story is important even during the storm.

Resolve

All the groundwork has been laid. The plan’s built. The client’s onboard. The message is ready. Now’s the time to prove you’re a master of the trade. In this track, our experts share how to put your plan into play and the much-needed steps to resolve and evaluate a crisis.

15+ Speakers

Learn more about our speakers

What makes this event different?

It’s entirely free

For a full 48 hours, get access to all the sessions by all the speakers for free. No catch. No con. No kidding.

Its lineup is stacked

Simply put, our speakers are incredible. Award-winning crisis comms professionals, industry experts, authors, and agency leaders are all on the lineup.

It’s ready when you want it

You don’t have to worry about MT, EDT or BST. There’s no schedule to keep. No conflicting time slots. Log in when it suits you and watch three sessions back to back or one during lunch.

Discover the secrets to managing a crisis like a master for your clients or brand.

Register now for free access to the Crisis Comms Mastery virtual summit!

We’ll also send you news and updates about speakers, sessions and more. See you March 25-26!

FAQ

When and where is the summit?

The summit is 100% online, so it’s happening wherever you are—so long as you have an internet connection!
The sessions will be available to registrants in the member area for 48 hours, from March 25-26, 2021, starting at 8 am ET.

How does a virtual summit work?

Step 1: Register for the Crisis Comms Mastery virtual summit.
Step 2: Receive a confirmation email with your login details and save them someplace safe.
Step 3: Come back March 25-26 to gain access to all the content and watch to your heart’s content!

How do I watch the sessions?

Easy! Just log in to the membership area March 25-26, starting at 7 am ET (click the login button in the top right of the site menu), decide which sessions you want to watch, and press play!

I can’t attend all the sessions. Will I get a recording?

All the sessions will be available to stream on-demand for 48 hours after the summit goes live. There’s no set schedule of sessions, so you can pick and choose the ones that most interest you, and watch them at your convenience during those free two days! If you can’t attend during the 48 hours the summit is open, our All-Access-Pass gives you lifetime access, and more!

Crises are inevitable. Are you ready?