Play the Long Game – Building Brand Through Crisis Communications
President and Founder, REED Public Relations
Lauren Reed, APR is the president and founder of REED Public Relations. She has been named to the Nashville Business Journal‘s 40 Under 40 and its list of Most Admired CEOs in 2018, 2019, 2020 and 2021. She also received a Nashville Emerging Leader Award from the Nashville Area Chamber of Commerce. Most recently, Lauren was named to the Nashville Post‘s InCharge list and has been featured in publications such as StyleBlueprint, Bizwomen and The New York Times. Alongside REED PR’s partner and co-founder, Katie Adkisson, Lauren has led the agency to double-digit percentage growth each year since it was founded. Last year, Lauren and Katie led the development of REED’s COVID-19 Communications Hotline, which provided free PR and marketing counsel to small business owners during the pandemic.