Your Next Crisis Will Be a Digital Crisis: Are You Ready?
Founder, Molly Baker McPherson | Indestructible PR™
Molly McPherson, M.S., APR is a nationally recognized expert on crisis public relations management in the age of social media. She is the author of the book, “Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis”. Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.
Host of the Indestructible PR Podcast, Molly frequently speaks about communication trends, crisis communications, public relations, and social media crisis response to executives and organizations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for successfully responding to a widespread public backlash both online and in the press.