Scott Baradell is founder and CEO of the Idea Grove agency and editor of the Trust Signals blog. For more than 15 years, Scott has been a thought leader on the future of public relations. He created one of the original PR blogs, Media Orchard, which at one time had a larger audience than PRWeek. His focus in recent years has been on growing his agency by helping his technology clients grow.

Scott has an Accreditation in Public Relations (APR) from the PRSA and speaks on PR and marketing topics at industry events nationwide. His first book, Trust Signals: Brand Building in a Post-Truth World, will be published in early 2022.