RESULT: The “Spray and Pray”
Are your press releases being swallowed by a black hole, never to be heard from again?
If your outreach habits can be described as quantity over quality, it may be time to take a step back. You know that not every story is a fit for every journalist or outlet, but how do you find the right ones, and make those connections that can turn into earned media gold?
Based on your result, we think you’ll love these sessions at the FREE Earned Media Mastery virtual summit:
- What’s Working Now: Media Pitches that Earn Coverage and Strengthen Relationships
- Journalists Tell-All: What We Want from PR Pros
- Story Amplification: The 3-Pronged Approach to Get Your Message Out
- And Much, Much More…