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A public relations virtual summit

World-class experts share their secrets for crafting coverage-worthy stories, pitching journalists, and leveraging earned media for big results!

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With access to 20+ world-class public relations experts, authors, and journalists, the Earned Media Mastery Summit will help you:

  • Craft newsworthy stories and set a foundation for earned media success
  • Get practical tips on message crafting and etiquette for media interviews
  • How to successfully pitch your stories to the media
  • Gain insights on how journalist and influencer’s jobs have changed and what that means for PR
  • Identify tools and processes to effectively measure earned media
  • …and so much more!

Whether you’re a long-time practitioner, mid-career, just starting out, or a PR student or educator, we guarantee you’ll find tons of practical and inspiring ideas.

Not to mention… You can do all of this from the comfort of your office, home, a favorite patio, or anywhere you have access to WiFi!

★ ★ ★

No travel or expensive accommodations required!

Get UNLIMITED access to all the sessions for just $397

Explore sessions from all three categories to multiply the impact earned media can make for yourself, your company, or your clients.


Crafting coverage-worthy stories

As PR professionals, we take what other people might see as trivial, banal, or boring, and we craft the kind of captivating narratives that convinces audiences that it’s worth caring about and engaging with. But sometimes we need a bit of inspiration. In this series, our speakers share their strategies for creating a story that will set the foundation for all of your earned media success.

  • Crafting newsworthy stories
  • Communicating your messages effectively in media interviews
  • Integrating breaking news with your story messaging


Perfecting your pitch

So now you’ve got a story. But is it getting the attention it deserves? Our speakers dive into the meat of what every PR person wants to know: how to successfully pitch your story to the media. Because no matter how great your story is, it can’t have any impact without the eyes and ears of the audiences that matter most.

  • Pitching in tough media environments
  • Working with influencers
  • What journalists really want from PR pros

Perfecting your pitch

So now you’ve got a story. But is it getting the attention it deserves? Our speakers dive into the meat of what every PR person wants to know: how to successfully pitch your story to the media. Because no matter how great your story is, it can’t have any impact without the eyes and ears of the audiences that matter most.

  • Pitching in tough media environments
  • Working with influencers
  • What journalists really want from PR pros


Tools, tactics & tricks

You can’t track improvement without setting a bar. So, have you set your earned media bar? In this series, our speakers look at the tools and processes that can help you measure your earned media, leverage its success, and increase its impact. 

  • The role of AI in earned media
  • The right way to measure earned media
  • How to make the most of tools like media databases

Take your time absorbing these powerful, practical lessons

Grab the Earned Media Mastery All-Access Pass for unlimited access to all summit content!

Keynote Speakers

Dr. Jonah Berger

NYT & WSJ Bestselling Author and Professor

Michael Smart

PR Coach, Speaker, and CEO

Our Speakers

And more to come!

David Meerman Scott

Bestselling author and speaker

Gini Dietrich

Founder and CEO of Spin Sucks, Author, Blogger, Podcaster

Tom Hallman, Jr.

Pulitzer-prize winning journalist & author

Katie Paine

Author & Founder of KDPaine & Partners Inc., The Delahaye Group and Paine Publishing

Stephen Waddington

UK Managing Director of Metia, Professor, Author

Ronn Torossian

Founder & CEO, 5W Public Relations

Curtis Sparrer

Principal, Bospar

Nicole Rodrigues


Brad Phillips

CEO, Throughline Group

Tiffany Guarnaccia

CEO, Kite Hill PR

Christopher Elliott

Award-winning journalist, author & consumer advocate

Joseph Thornley

Podcaster, Blogger, CEO of Thornley Fallis Communications

Martin Waxman

Author, Professor, CEO of Martin Waxman Communications

Sangeetha Sarma

Account Supervisor, Vanguard Communications

Shalon Roth

Founder of PR-it, Author, Blogger

Frank Strong

Founder & President, Sword and the Script Media

Jess Flynn

Founder & CEO, Red Sky

Megan DeLaire


Martin Lyster

CEO, Agility PR Solutions

Kyle Villeneuve

Client Success, Agility PR Solutions

Ashley Brune

Vice President of PR, The Abbi Agency

Michele Frost

VP Digital, PAN Communications

Brian Kelley

Vice President of PR and Employee Experience, Sage Communications

Richard Carufel

Editor, Bulldog Reporter

What you get with your All-Access Pass

Unlimited access and amazing bonuses:

Unlimited Access to all the Sessions

Take your time going through the lessons. Watch and re-watch to your heart’s content.

$100 Off Your Next Bulldog Awards Entry

Get the recognition you deserve with a Stars of PR Award – and save on your entry fee!

1 FREE Month of Media Monitoring ($400 value)

Try a free month of Agility PR Solutions’ newly improved media monitoring platform.*

MP3 Recordings of All the Sessions ($200 value)

Load them on your phone or iPod to listen and learn on the go!

Free Crisis Communications Guide & Workbook ($50 value)

A good plan today is better than a perfect plan tomorrow. Get crisis ready today.

*Subject to certain eligibility requirements.

Get UNLIMITED access to all the sessions for just $397

What Makes This Event Different?


No Travel Required

No hotel. No plane ticket. No business expenses.

Watch it from your computer at the office. In your sweatpants at home. On a patio with your laptop. The choice is entirely up to you! As long as you’ve got access to a computer and Internet connection, you’re good to go!

Your Content, Your Time

This entire summit is designed with your schedule in mind.

All Earned Media Mastery Summit sessions will be available online for registrants for a 48hr period so that you can watch them at your own convenience. Upgrade to an all-access pass and gain unlimited lifetime access to all content so that you can revisit sessions whenever you want.

The Lineup

To put it bluntly, our speakers rock.

We’ve brought together a group of public relations experts, authors, and journalists with an eclectic mix of specialties and interests who are passionate about their work and committed to helping the industry thrive. Whether you’re a PR student, new in your career, middle of the road, or a long-time practitioner, we guarantee you’ll find some new and inspiring ideas and discussions amongst our top-notch lineup of speakers.

Unlimited Access is the Way to Go 

Get UNLIMITED access to over 15 sessions, hours of insight, and dozens of world-class communications experts for an unbeatable price of only $397 – for now!

This is the most budget-friendly option available, as the price will only go up from here.



Jonah Berger

The 6 Secret Principles of Contagious Content

Ever wondered why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

Michael Smart

Work Smarter, Not Harder, to Land More Media Coverage

Breaking through to key media outlets is harder than ever… if you keep doing it the old way. But earned media has vital advantages that no other form of marketing can bring, so successful PR is increasingly valuable. Media pitching guru Michael Smart will share four key strategies that select PR pros are using to earn far more than their share of coverage. These approaches apply across all industries, to companies and causes alike.

Crafting Coverage-Worthy Stories

Ronn Torossian

Interesting and Useful: How to get Media to Give a Damn

How do you find something interesting and useful that reporters will want to cover? How do you create those qualities when a client has a dull story they want covered? Join Ronn Torossian, “bad-boy of PR” and founder of NYC’s 5W Public Relations to hear about everything from courting controversy to making interesting stories happen.

InsidePR Panel

Earned Media Evolved: Coverage, Convergence and the Future of PR

Before you knew what a podcast was, Gini Dietrich, Joseph Thornley, and Martin Waxman were running InsidePR.  In this special video edition, they discuss how earned media strategies, channels, and focus have changed. Revisit the PESO model and learn how AI and convergence are changing the earned media game. 

Brad Phillips

10 Difficult Reporter Questions (and How to Answer Them)

Brad Phillips, aka Mr. Media Training and author of The Media Training Bible gives you practical tips to help you face even the toughest interview questions. Watch this session to prepare yourself for your next appearance, or to pick up some advice you can share with your clients and executives.

Jess Flynn

Speaking with Strength: Message & Media

When the media calls or shows up, are you ready to deliver? Jess Flynn will share techniques to help you own your introduction and hone in on your messages, along with mindset tips to handle whatever comes your way.

David Meerman Scott

Newsjacking: How to do it Right (and Get Results)

David Meerman Scott (who pioneered the practice) gives you the real lowdown on how to inject your ideas into a breaking news story to generate tons of media coverage for your organization. Discover how newsjacking can transform your public relations, how easy it can be, and how you can master the process.


Influencer Marketing Panel

When an influencer campaign is the right strategy, and how do you identify the key influencers for your industry or campaign?  This session answers those questions and provides many practical insights into setting campaign goals, negotiating with influencers, and making the most of your influencer engagements. 

Perfecting Your Pitch


Pitching in Tough Media Environments

Fake news. Media distrust. Shrinking newsroom staffs…  Welcome to the toughest pitching environment that PR pros have ever faced. Watch the panel discussion to learn how top PR professionals are adapting. Join Curtis Sparrer, Shalon Roth, Frank Strong, and Sangeetha Sarma to learn what you can do to make yourself relevant to journalists.

Journalist Panel

Journalists Tell All: What PR Pros Need to Know in 2019

You want your stories in front of the eyes and ears that matter most to you and your organization, and most PR folks know that successfully pitching and working with journalists is one of the best ways of getting them there. So how do you go about building relationships and scoring pitches with journalists? We figured why not let them tell you themselves?

Tiffany Guarnaccia

Resonating with Today’s Tech Journalists: Techniques and Tips to Stand Out

TechCrunch, Wired, TNW… Yes, tech journalism is one of the most crowded and fast-moving arenas. So how do you cut through the noise to earn coverage in this industry? You have to understand the tech newsroom and what tech reporters want from PR pros. Learn from Tiffany Guarnaccia how her agency has been able to perform in this highly competitive landscape.

Brain Kelley

The Art of Pitching 2.0

How do you break through when you have no prior relationship with your target journalists? How do you escalate your efforts to get their attention without making enemies? Brian Kelley shares the three most important elements to become a media pitch master. Put yourself on the path to sustainable earned media success and learn how to navigate some of the more challenging pitching scenarios.

Tools, Tactics & Tricks

Katie Paine

Upgrade Your Earned Media Strategy with Intelligent PR Measurement

You can’t manage what you don’t measure, and Katie Paine is THE measurement expert when it comes to public relations. Discover how you can track your results to stop making stupid mistakes, and learn what really moves the needle in your industry.

Martin Lyster

PR Technology and the Earned Media Opportunities of Tomorrow

The CEO of Agility PR Solutions sits down with us for a one-on-one interview, addressing how PR tech has changed in the past few years, and the revealing the alarming changes that are quickly approaching. Learn how these tectonic shifts will impact the industry, and what you can do to stay ahead of the curve. 

Kyle Villeneuve

Getting the Most Out of Your Media Database and Outreach Platform

Ahh PR software. It can be a pain or a powerhouse, depending on whether or not you know how to get the most out of it. Join this session to get pro-tips on how to leverage your media database and/or outreach platform for massive results. Get time saving tricks and hacks to streamline your research and outreach. Learn the easiest ways to find more outlets, journalists, and influencers who want to cover your stories.

Stephen Waddington

AI and Earned Media

AI enables software to perform difficult tasks, and has the capability to disrupt industries. This presents both a threat and an opportunity for public relations professionals looking to generate earned media coverage for themselves and their clients. Join Stephen Waddington to learn how you can exploit the opportunity and safeguard against the threats.


Who is this event for?

This event is for you if…

  • you work in public relations or communications
  • you are a student aiming for a career in one of these fields
  • you are a marketer, business owner, or anyone looking to raise profile by gaining media coverage

Whether you’re just starting out in your career, or a seasoned professional looking to learn the secrets of the masters, you’re in the right place!


When and where does this summit take place?

The summit content is available now! It’s 100% online, so it’s happening wherever you are (so long as you have an internet connection!


How does a virtual summit work?

Step 1: Register for Earned Media Mastery Summit
Step 2: Browse through our speakers and sessions and choose your favorites

How do I watch the sessions?

Easy! Just log into the membership area, decide which sessions you want to watch and press play!


What does ‘unlimited access’ really mean?

It means that you’ll have access to all the content for the lifetime of the program.  As long as we support the summit site, you’ll be able to log in and access the content.  If we ever decide to take it down, it will be because so much time has passed that the content is no longer relevant. Not only that, you’ll get advance notice, and be given the chance to download copies of any material you want to keep.

Get ONGOING access to all the sessions for just $397

Presented by Agility PR Solutions and Bulldog Reporter, the Earned Media Mastery virtual summit brings together the best in the business to share their insights in a collection of panel discussions, presentations, and interviews about all things earned media. Sessions will cover topics ranging from crafting stories the media can’t resist, to the art of pitching in an increasingly tricky media landscape, to proving the impact of media relations efforts, and lots more.

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© Agility PR Solutions LLC    ·    All Rights Reserved.

Privacy Policy    ·     Terms of Use    ·    Accessibility