Media Relations

Build relationships with journalists and gain visibility with Agility’s all-in-one, AI enhanced media contact database and outreach platform

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Create Target Pitch

Amplify Your Story with AI

PR CoPilot revolutionizes your media relations with AI-powered features tailored for every stage of your outreach journey,
seamlessly integrated into Agility’s top-rated media contact database and outreach platform.

Craft Content Quickly

PR CoPilot complements creativity, accelerating the writing process with AI while keeping you in control. Overcome writer’s block and enhance content creation efficiency, helping you effortlessly turn your key messages and core ideas into high-quality press releases and outreach emails— whether drafting a new announcement or refining an existing message.

  • Draft AI-Augmented Content Quickly

Turn your core ideas, key messages, quotes, and tone preferences into drafts in seconds.  

  • Fine-Tune Your Writing

Use AI to help adjust tone, correct grammar, polish style, and modify content length — making sure every piece is polished and ready for distribution.  

  • Craft Multilingual Content

Easily translate distribution content in multiple languages, ensuring your message reaches a global audience with the precision of AI-driven translation. 

Media Relations Draft

Find Journalists and Media Outlets Effortlessly

PR CoPilot intelligently analyzes your content to identify the most relevant journalists and media outlets for your story. Our advanced AI powered targeting capabilities and an extensive PR media database ensure you identify key voices to amplify your story.

Media Relations Draft
  • AI-Powered Distribution Searches

Leverage cutting-edge AI to match your pitches and press releases to relevant journalists and media outlets based on keywords, regional relevance, content focus, and more.  

  • Access 1M+ Journalists and Media Outlets

Find ideal journalists from our 99.6% accurate global database of 1.1+ million unique media contacts and outlets. Our dedicated in-house global research team ensures regular updates, empowering users to focus on strategy over bounced emails.  

  • Unlimited Searches and Contact Lists

Agility keeps you in the driver's seat, whether you prefer building your own media contact lists with flexible keyword filters or using AI-guided recommendations. 

Effortless, AI-Enhanced Media Pitches

Design and distribute customized media pitches that capture attention and drive engagement with Agility’s AI-enhanced email distributions. Our platform simplifies the pitching process, allowing you to manage your communications seamlessly from a single interface.

  • Individualized AI-Powered Media Pitches

PR CoPilot analyzes the journalist’s profile and outlet to help create pitches relevant to your recipient. You can also adjust desired outcomes, tone, length, urgency, language, and more, enhancing the likelihood of coverage. 

  • Optimize for Maximum Engagement

Utilize PR CoPilot to create compelling subject lines and preview text. Boost outreach with multimedia elements and personalized fields like recipient names and media outlets. Preview your emails to ensure ideal formatting across all devices.  

  • Track Performance with Advanced Metrics

Measure your outreach success with detailed insights, including open rates, clicks, and delivery performance. Identify engaged journalists and streamline follow-ups.

Media Relations Draft

Real-Time Journalist Coverage and Social Monitoring

Media Relations Influencer Streams

Find journalists and track their activities, social posts, and distributed content in real time to tailor your distribution lists and pitches effectively.

Agility’s Influencer Streams offer one centralized location to find, view, and follow up on real-time coverage from journalists.

  • Track journalists’ requests on social media for PR opportunities to secure earned coverage
  • Uncover potential new contacts discussing topics relevant to your brand to add to your media lists
  • Engage with relevant journalists right from the influencer streams to nurture meaningful relationships

Distribute Your Story via Newswire

Add-On Feature

Amplify your story and guarantee enhanced visibility with Agility’s in-platform newswire solution, which provides access to a wide range of media outlets, saving valuable time and expanding the reach of your message. Additionally, use PR CoPilot to create high-quality drafts, generate headlines, and refine copy for tone, length, spelling, and grammar.

  • Cm V2 Sparkle PurpleUnlimited words for one flat-fee
  • Cm V2 Sparkle PurpleAdd multimedia
  • Cm V2 Sparkle PurpleMonitor performance with in-depth reporting metrics

Ready to Discover the Future of PR?

Take a personalized tour to experience how Agility can help enhance your media relations. Get in touch with one of our experts to book a 30-minute demonstration of how the platform helps revolutionize your outreach workflow and build lasting relationships.

Leader
Easiest Setup
Best Results

Gg Quotations

Slide 1

The comprehensive media database has made our lives incredibly easier. We can find and connect with the right journalists and influencers, ensuring our stories reach the perfect audience. Overall, working with Agility PR Solutions has enhanced our PR strategy and efficiency, making it an indispensable tool for our team.

Verified User in Marketing and Advertising

Slide 2

I’ve used a few different PR platforms in my career, but Agility is by far the most complete. First and foremost, Agility is very easy to use and has been successfully integrated across our company without any hassle. The database is the most comprehensive and up-to-date of any platform I have used, particularly for international media.

Joe R., PR & Content Manager

Slide 3

With the media landscape shifting more quickly than ever, and journalists switching between platforms, it’s crucial to have a contacts database that you can rely on to be current. Agility gives you confidence that your messaging is going to the right people, in the right places.

John Atkin, Head of PR, Serif

Slide 4

Agility’s extensive database has helped us reach a new audience and supports us in getting the word out about our organization’s initiatives.

Katie Chambers, Director of Community Engagement, New York Women in Film & Television

Frequently Asked Questions

How many media contacts are in your database?

Great question! Our PR media database includes over 1.1 million journalists, influencers, and outlets, and we don’t double count contacts or include editorial opportunities to inflate our numbers.

How does Agility PR Solutions compare to other media database providers?

Agility PR Solutions stands apart by combining a global, human-verified media database with powerful, intuitive outreach and reporting tools—all backed by personalized support. Unlike many competitors, we offer:

  • 1M+ actively maintained journalist and influencer contacts, updated by a dedicated global research team
  • AI-powered workflows for press release and media outreach creation, journalist recommendations, pitch personalization and more
  • Top-rated customer support and a highly responsive account management team with live support chat, ensuring you’re never locked into a one-size-fits-all solution
  • Intuitive, easy-to-use platform with integrated social media/online news tracking for every journalist

Whether you’re an agency or an in-house team, Agility is built to help you pitch smarter, faster, and more effectively.

Can I search for journalists based on specific keywords or topics?

Absolutely. Agility PR Solutions’ search capabilities enable users to find journalists by specific keywords related to topics they have previously covered, ensuring targeted and effective media outreach. Moreover, Agility’s advanced AI capabilities can analyze media outreach content and recommend journalists who align with your story.

What kind of support do you provide for users?

Our support team is available via chat, email, and phone, allowing users to easily get in touch whenever they have questions. We also ensure that every client is set up for success by offering complimentary training sessions for both new and existing users. See how Agility compares to industry players in the quality of support, ease of doing business, and ease of setup.

What Is the cost of your media database?

We’re so glad you asked! View our pricing page to get details on our packages and pricing.

Is it possible to find journalists who have recently covered similar stories?

Yes, advanced media databases like Agility PR Solutions enable you to easily identify journalists who have recently written about topics similar to your story or announcement. The platform leverages AI-powered search and content analysis to surface relevant, timely results based on keywords, beats, and recent publication history.

Can I request the addition of specific journalists or outlets to the database?

Yes, Agility PR Solutions allows users to request the inclusion of specific journalists or media outlets. The research team evaluates and adds relevant contacts, ensuring the database remains comprehensive and tailored to user needs.

Does the platform support personalized email outreach at scale?

Agility PR Solutions enables personalized email outreach at scale by combining robust distribution tools with AI-powered personalization features. Users can tailor outreach content for individual journalists, based on their publication, previous coverage, and preferences, while efficiently managing high-volume outreach. This approach increases relevance and engagement without sacrificing scale.

Are there templates or best practices provided for effective media pitching?

Agility PR Solutions offers built-in AI-powered tools that help draft and personalize outreach tailored to your audience, industry, and campaign goals, making it faster and easier to create messages that resonate with journalists. For proven best practices to increase your open rates, explore our guide on getting journalists to open your media pitches.