Top 5 Tools to Monitor AI Visibility for PR in 2026
For years, PR measurement meant tracking coverage volume, sentiment, and reach across news and social channels. While these channels remain important, AI usage has grown exponentially and is now a leading driver of traffic and brand discovery. Industry research shows...
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Crisis Comms & Media Monitoring
The rise of AI-powered media monitoring: How PR teams turn data into strategic insights
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...
The marketing fallout of product recalls and how to contain it
When a Recall Becomes a Marketing Crisis A product recall is not just a safety or operational issue. It is a marketing crisis that reshapes how a brand is perceived in real time. The fallout begins the moment information becomes public, and in many cases, the...
When products fail: How strategic communication protects brand trust during recalls
The First Response Defines the Outcome When a product recall occurs, the initial communication response determines whether a company preserves trust or accelerates reputational damage. In the context of modern marketing and PR, speed alone is not enough. Clarity,...
PR Tech & AI
10 practical ways AI is changing how businesses acquire customers
Imagine an e-commerce organization dedicates $40,000 per month with a 1.8% click-through rate on paid ads. The same targeting had been used for two years, the same creatives were recycled, and campaigns were optimised manually once a week. Within six months of...
The power of AI-driven sentiment analysis in modern PR
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
5 practical AI agent examples your PR team should run in 2026
Are your PR workflows slowing down your team? Whether this is manually sending every outreach email or dedicating time and resources to media monitoring, each stage of brand promotion can drag without the right tools in place. Team-led workflows slow down business...
Content & Media Relations
RAG against the machine: What is RAG and how does it impact PR and marketing
I recently attended a seminar presented by the venerable Andrew Bruce Smith. In it, he used that phrase, ‘retrieval augmented generation (RAG)’. I immediately asked myself why a term that is really about programming an AI had found its way into a PR seminar, but there...
How earned media strategy is evolving in modern PR campaigns
Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...
The Old Playbook is Broken: Earned Media is Now an AI Training Signal
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...