Understanding media monitoring vs. media intelligence: What’s the difference?
Over time, the capacity to investigate an organization's reputation has been altered by 24-hour news channel broadcasts, the viral nature of social media, and the rapid release of online reviews. Although numerous associations know they should" keep an eye on the...
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Crisis Comms & Media Monitoring
Why social listening is the secret weapon of smart PR teams in 2025
In 2025, when a single tweet has the power to change public opinion, public relations practitioners need to do more than just respond. They must anticipate, adjust, and keep up with the ever-changing digital discourse. The key to staying ahead? One of the most crucial...
How smart tech is shaping the future of crisis communication and media monitoring
The rate of disruption in the digital realm has never been faster than today, and it’s only going to accelerate. That’s because tech keeps getting smarter and smarter, and it’s now at a point where every element of public relations is heavily aided and influenced by...
5 reasons every PR team needs a social listening plan in 2025—and how to get started
Public relations has undergone significant changes in recent years. It takes more than just contacting journalists and drafting news releases in 2025. Public opinion shifts quickly these days, and people often discuss businesses on social media, both positively and...
PR Tech & AI
5 essential digital marketing tools to boost your campaigns
If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...
4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...
How tech-driven PR strategies are evolving in the age of healthcare innovation and outsourcing
In an era where digital disruption is transforming every sector, healthcare stands at the forefront of innovation and public scrutiny. With rising demand for real-time care, patient-centric services, and data transparency, the way healthcare organizations communicate...
Content & Media Relations
Choosing the right AI agent development partner: A C-level guide to innovation ROI
The artificial intelligence revolution has reached an inflection point in 2025, transforming from experimental technology to mission-critical business infrastructure. As organizations across industries witness AI agents automating complex workflows, enhancing customer...
5 essential digital marketing tools to boost your campaigns
If you sometimes feel overwhelmed by the countless digital marketing tools available in today’s market, you’re not alone. Given our current dynamic tech landscape, it’s easy to feel lost when trying to determine which tools will effectively elevate your marketing...
4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media
One of the most alarming developments with the application of artificial intelligence is the enhanced ability of deepfake technology. If you’re a PR manager, you should be very concerned. Deepfake software helps small businesses and solo creators improve their...